Yaya Tech — Hacking Peru's markets from the bottom up

[01] cat market.txt

The need was always there. Nobody looked.

In Peru a corner shop takes an order over WhatsApp and gets paid with a Yape transfer. There is no card terminal, no checkout page, no CRM — there is a phone, a chat, and a screenshot of a payment. Millions of businesses run this way, every day, at the base of the economy.

Every SaaS built for card-first markets skips straight past them. Too small for enterprise sales, too informal for banks, too far from Silicon Valley to be a roadmap item. No big tech corp ever looked their way.

Yaya Tech looked their way. We build from inside the market, in Peruvian Spanish, priced in soles, on the wallets and cheap handsets people here actually use — and we work our way up from the bottom.

WhatsApp is the store

Storefront, catalogue and checkout — all one thread the merchant answers by hand, including at 2am. Unanswered chats are lost revenue.

Wallets move the money

Yape, Plin, Nequi, Pix. Confirmation is a push notification, reconciled by eye. Card infrastructure never arrived — and no one is waiting for it.

Nobody serves them

The tools exist for Stripe-and-Shopify economies. For the wallet-and-WhatsApp economy of LATAM: nothing. That gap is the company.

[02] ls ./products

Agentic commerce, from question to cash.

Two engines that close one loop: the agent handles the conversation, the phone confirms the money. Nothing in between needs a human — until it should.

agento.ceo — the agent that sells

Attaches to the WhatsApp number a business already has. Same number, same customers, zero migration.
Answers price and availability from the merchant's real catalogue — never invented.
Takes orders, quotes and bookings inside the chat, 24/7, and understands voice notes.
Hands off to a human the moment it should, with full context — then goes quiet.

yaya.cash — the phone that gets paid

Turns the Android handset already in the merchant's pocket into a payment terminal.
Reads the wallet notification, matches amount, sender and timing to the open order, closes the sale.
Works with Yape, Plin, Nequi and Pix without integrating a single bank.
Triggers physical hardware on payment — vending machines, lockers, doors — over ESP32 links.

yaya — the loop, live

[in] customer → wa: "hola, tienen la torta de chocolate?"

[ai] agent → quotes from catalogue, takes the order

[pay] Yape · Confirmación: recibiste S/ 48.00 de Rosa M.

[ok] matched order #1042 → paid S/ 48.00 · machine 03 unlocked

[--] human never touched it. merchant was asleep.

[03] systemctl status yaya

Shipped, not slideware.

Running on our own hardware, on our own infrastructure, in production in Peru. Margin per customer is not hostage to a cloud bill.

LIVE

WhatsApp agent in production — answering on a live number, human hand-off deployed.

LIVE

Android payments app — signed builds on devices, wallet detection and machine control working.

LIVE

Multi-tenant platform — per-business isolation, quotas and billing already in the product.

BETA

Merchant onboarding — self-service WhatsApp linking, in pilot with early merchants.

[04] ./get_thesis --email you@fund.com

Read the investment thesis.

Why the bottom of the LATAM market is the biggest commerce opportunity nobody is building for, why owning both the conversation and the cash is the moat, and how we get from Peru to the continent. Drop your email and the PDF lands in your inbox.

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